Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century
By Unknown Author.
Description
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." -- The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show h...
ISBN(s)
818400205X, 9788184002058
