Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication
By Gwyneth Moore.
Description
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embra...
ISBN(s)
2940411875, 9782940411870
