Serious Creativity: How to be creative under pressure and turn ideas into action
By Edward De Bono.
Description
How to unlock your creativity and add value to your ideas with the power of lateral thinking. If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions ...
ISBN(s)
0091939704, 9780091939700
