Managing the New Product Development Process: Cases and Notes
By Robert J. Dolan.
Description
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. - from Amzon
ISBN(s)
0201526271, 9780201526271
